Video conferencing is a major part of doing business in the 21st century. It facilitates fully visual communication with clients and colleagues anywhere and anytime. Moreover, a video conference can save money and reduce environmental impact in some surprising (but significant) ways. And with all the benefits, you could stand to lose your competitive edge as more and more businesses adopt video conferencing as their go-to mode of communication.

Initially, video conferencing was used simply to reduce travel costs. Now, the benefits of video conferencing are far-reaching. Working together has never been easier, and greater knowledge of the benefits of collaboration is fueling the growth of video conferencing. The promise of video conferencing is to have:

• Improved communication
• Better business relationships
• More efficient meetings
• Employee satisfaction
• Improved competitive edge

Benefits of Video Conferencing

What we now know is that collaborative, team-focused work environments deliver incredible business advantages. Among the many research-demonstrated benefits, video collaboration has been shown to:

• Move a company more effectively towards its goals
• Foster creativity and learning
• Blend complementary skills, strengths, and perspectives
• Build trust; encourage equal participation
• Develop a strong sense of purpose
• Enhance employee development
• Teach conflict resolution skills
• Promote a wider sense of ownership
• Encourage partnership/joint efforts
• Deliver faster problem solving and increased innovation
• Create an efficient pace of work (the “divide and conquer” principle)
• Improve job satisfaction and employee retention

Top Benefits of Videoconferencing

Cost Savings

Travel costs add up quickly. Hold a video call and you eliminate costs for employee transportation, hotels, and meals. Customer entertainment expenses disappear. Video conference is far less costly.

Improved Productivity and Optimized Operations

Yes, you can be in two places at once. Several, actually. And it’s all thanks to video conference. The implications for productivity are huge.

Reduced travel requirements help key employees maximize their time. Holding video calls with customers and partners around the world boosts productivity. 

Video calls reduce the misunderstandings that come from email and phone calls. With video conferencing, facial expression and body language deliver a more complete message. Video conference participants are also more likely to speak up and clarify information. Finally, video conferencing participants are more likely to stay alert and focused when viewed by coworkers.

Improved Efficiency

Visual cues bring a level of efficiency not possible with audio calls. Because of this, participants get a lot more done via video conference like display mockups, demo products, impress potential customers and proponents admit it’s even more efficient than face-to-face meetings. When everyone’s in the same room, discussions can easily get off track. 

Rapid Outreach

Have something you need to communicate right away? Convene a video conference. With video conference there’s no need to get all the key players in one place. You can demo the latest product design, deliver critical info and also set goals, quotas, deadlines or strategic changes via video conference.

Increased Employee Satisfaction and its Benefits

Happy, healthy employees are productive employees. Video conference helps frequent travel takes a physical and emotional toll. Replacing with video calls results in greater health and job satisfaction. In turn, this boosts performance and productivity and also helps reduce job turnover.

Improved Communication & More Solid Relationships

Video conferencing builds relationships, trust, and friendship among employees. Executives can hold meetings in real-time with global offices. Teams feel more connected to the home office. Project managers see and interact with those they may never have the chance to meet in person. Suppliers deliver informative, visually impactful pitches. The possibilities for building more successful and lasting business relationships are virtually endless. 

Support for Green Initiatives

Business traveling takes a toll on the environment in many ways.

Reduced business travel helps with:

• Energy consumption – Flying, driving, and hotel stays use a great deal of energy, which generates smog-producing air pollutants and carbon dioxide that contributes to climate change.
• Waste production – In-person meetings create lots of waste. Among the landfill hazards: paper, printer ink, toner, plastic water bottles, and non-recyclable refreshment containers.
• Food waste – Conference organizers typically order much more than can be consumed by the attendees. Leftover meals, snacks, and cocktail hour goodies typically end up in the trash rather than a food bank.

Competitive Advantage

Each of the benefits listed above sharpens companies’ competitive edge. Teams that communicate via video conference share knowledge faster and more efficiently. This reduces time to marketing and support departments establish personal customer relationships. Manufacturers can cut time and improve quality via video conference meetings. They can verify quality, propose changes, and ensure accuracy throughout the product lifecycle.

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